Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/clubIn this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from over two decades in the industry, encouraging listeners to learn from the campaigns that don’t pan out rather than just celebrating the successes. The discussion includes the importance of conducting postmortems to foster real growth and improvement in marketing strategies. It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:03 - Learning from Campaign Failures00:02:30 - The Importance of Cohesion in Campaigns00:03:45 - Success Story: The Power of Alignment00:04:49 - The Dangers of Too Many Opinions00:05:22 - Key Elements of Winning Campaigns00:06:04 - Reflecting on Past Campaigns00:06:45 - Common Marketing Mistakes to Avoid00:07:07 - The Importance of Clear Outcomes00:08:08 - Crafting a Strong Brief00:09:54 - Using Relevant Imagery

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