Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacallIn this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting effective emails that resonate with your audience. She highlights the importance of clarity, purpose, and connection in your writing, warning against robotic language and overly pushy tactics that can turn readers away. Listeners will learn how to avoid common copywriting pitfalls, align their messaging with their brand voice, and implement practical tips to enhance engagement and drive conversions.It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:35 - The Importance of Writing for One Person00:02:50 - Crafting Compelling Subject Lines00:03:21 - Making Emails Scannable00:04:04 - Calls to Action That Convert00:04:25 - Common Mistakes to Avoid00:05:50 - Mobile Optimization Essentials00:07:15 - Utilizing Preview Text Effectively00:07:48 - Tools for Improving Email Copy00:08:31 - Creating an Email Style Guide00:10:06 - Key Takeaways for Successful Email Marketing

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