In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate ROI is expected. Listeners will learn how to navigate boardroom conversations, shift mindsets around brand value, and articulate the importance of investing in brand development. Tune in for actionable insights that will help you make a compelling case for your next branding initiative.Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacallIt's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory:https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa:https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:02 - Understanding Brand Investment00:01:34 - Brand as a Long Game00:02:29 - Five Key Talking Points00:02:39 - Aligning Brand with Business Objectives00:03:11 - Using Data to Support Branding00:03:54 - Brand as a Performance Amplifier00:04:26 - Framing Brand as an Asset00:05:19 - Phasing and De-risking the Ask00:05:52 - Fluency in Business Language00:06:24 - Building a Compelling Pitch00:07:27 - Understanding Competitors00:08:10 - Creating a Strong Foundation00:09:13 - Selling Business Outcomes

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