Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can drain marketing budgets. It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyouFollow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUShttps://www.instagram.com/themarketingfactoryaus/https://www.facebook.com/themarketingfactoryhttps://www.tiktok.com/@themarketingfactoryausFollow Marissa: https://www.instagram.com/mariscandy/https://www.linkedin.com/in/marissa-candy/Timestamps: 00:00:00 - Introduction00:01:27 - Mistake #1: Trying to Sell to Everyone00:03:36 - Mistake #2: Focusing on Features, Not Benefits00:06:24 - Mistake #3: Ignoring the Power of Storytelling00:08:32 - Mistake #4: Not Testing Ads and Content00:09:46 - Mistake #5: Failing to Build an Email List00:10:19 - Mistake #6: Overcomplicating the Message00:11:01 - Mistake #7: Ignoring Data and Analytics

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