In this episode of The Wisdom Of... Show, host Simon Bowen speaks with Dr. Katherine Hunt,  global leader in financial services ethics and founder of Ardentura Consulting. Katherine shares profound insights on why ethical frameworks drive growth faster than marketing budgets, how psychology explains why some businesses naturally attract talent and clients, and the customized decision-making systems that help companies double revenue while doubling profit. Discover why compliance and ethics are completely different animals, how to turn values into scalable systems, and the frameworks Fortune 500 companies pay millions to understand.Ready to master the systematic approach to building ethical frameworks? Join Simon's exclusive masterclass on The Models Method: https://thesimonbowen.com/masterclassEpisode Breakdown00:00 Introduction and Katherine's journey from academic to ethics practitioner08:15 Why ethics is "purely social" and what that means for growth16:42 The fundamental difference between compliance and ethical frameworks24:28 How Katherine's psychology background revealed the hidden drivers of referrals32:15 The customized ethical decision-making framework methodology40:36 Why staff retention is about purpose alignment, not compensation48:52 Client psychology principles that create automatic referrals56:18 How ethical frameworks multiply everything else you're doing well64:07 The AI multiplier effect and why ethical clarity matters more now72:44 Building ethical frameworks that scale from startup to enterpriseAbout Dr. Katherine HuntDr. Katherine Hunt is the founder and Managing Director of Ardentura Consulting and has been the global leader in financial services ethics for 11 years. She combines expertise in ethics with psychology to lead global growth projects with real-world impact. As Australia's most engaging speaker on ethics, Katherine has spoken in 15+ countries and has coached businesses since 2007.Katherine holds a PhD in Law and Economics, a Bachelor of Psychological Science, a Bachelor of Commerce in Financial Planning, and First Class Honours in Finance. She is an award-winning financial planner, a former tenured academic at Griffith University (8 years), author of two ethics textbooks, and a published researcher with 130+ citations across 20+ research papers.Katherine's focus is on helping practices achieve ethical growth through customized decision-making frameworks, combining two decades of business experience with academic rigor. Her clients consistently achieve doubled revenue, doubled profit, better staff retention, and stronger brand visibility through systematic ethical approaches.Connect with Dr. Katherine Hunt:LinkedIn: https://www.linkedin.com/in/drkatherinehunt/Twitter: https://x.com/katherinehuntWebsite: https://www.ardentura.com/ About Simon BowenSimon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organizations, recognizing that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organizations.Connect with SimonLinkedIn: https://www.linkedin.com/in/simonbowen-mm/ Instagram:

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