The Fractional CMO Playbook (w/ Mark Evans)

21/08/2023 54 min

Listen "The Fractional CMO Playbook (w/ Mark Evans)"

Episode Synopsis


In this episode, Andrew interviews fractional CMO Mark Evans about marketing for B2B SaaS companies. They discuss Mark's background as a journalist and author, as well as the origin and focus of his Marketing Spark book and podcast. Mark provides an overview of his fractional CMO services, explaining how he helps companies with marketing strategy, positioning, and execution.