In this conversation, Kris Rudeegraap, co-founder and co-CEO of Sendoso, discusses with Andrew the evolution of the company, its response to the pandemic, and the importance of personalization in corporate gifting. He shares insights on navigating challenges in scaling the business, the significance of customer success, and the unexpected industries that have adopted Sendoso's services. Kris also reflects on his leadership journey, the fundraising process, and the strategic planning that guides Sendoso's growth. He emphasizes the importance of adaptability and listening to customers in the entrepreneurial journey.

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