In this conversation, Natalie Serkin shares her journey from working in various agencies to founding her own agency, Collective IQ. She discusses the importance of honesty and transparency in client relationships, the challenges of navigating the marketing landscape, and the evolution of business models in response to changing client needs. Natalie emphasizes the significance of building strong relationships and the role of technology in enhancing creativity. She also reflects on her experiences and offers advice for future generations in the industry.

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