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Listen "Establishing a Role After Acquisition (w/ Mike Orr)"
Episode Synopsis
Mike Orr, co-founder and CEO of Grapevine6, discusses the journey from inception to acquisition by Seismic, emphasizing personal branding and AI in content marketing. The interview covers challenges in enterprise software adoption, the value of customer success, and the power of exemplars in driving behavior change. Orr shares his philosophy on social selling, stressing authenticity, and advises founders on persistence, resilience, and seeking diverse feedback.
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