Parisha Trivedi, CMO, Jade Blue: Creating a Personalized, Premium and Unified Brand Experience

The Growth Playbook: Insights from Global Leaders
18/04/2025 37 min Temporada 1 Episodio 4

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Episode Synopsis

How do you create a personalized and premium, yet unified brand experience for customers across all touchpoints?In this episode, Parisha Trivedi, CMO of Jade Blue, shares her playbook on how Jade Blue builds a unified customer view across 70+ stores, balances its heritage with appealing to younger audiences, and how data drives personalized customer experiences online and offline. Follow The Growth Playbook for more actionable insights from global leaders driving data and strategy.

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