How do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing?In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints.Anil reveals:Why teams should never have more than 3 KRAs (and how this drives 40% better results)How comparing a gas stove to car mileage revolutionized their marketingWhy challenger brands should completely ignore feature innovationThe 80% confidence rule that cuts product launch times by monthsHow TTK turns 700+ stores into a real-time innovation enginePlus: Learn why "me-too" products are killing your innovation metrics and discover the counterintuitive approach to incentivizing teams that actually works.If you're struggling to balance innovation with execution or wondering how to get teams focused on what matters, this conversation delivers frameworks you can implement immediately.Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here. Follow us on socialPritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com

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