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Listen " The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai"
Episode Synopsis
In this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing. Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability.He's now the GTM strategist at customers.ai, which helps brands identify and market to their anonymous website trafficIn this episode, you'll learn:Why 96% of your website traffic remains anonymous and how to identify 30-50% of those visitors with first-party dataHow to capture the abandoned cart revenue you're currently missingHow exit surveys reveal where you should actually spend your budgetThe framework for choosing between TikTok, Instagram, and other platforms for your marketingGrowisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here. Follow us on socialPritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com
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