The D2C Playbook Behind The Pant Project: Sukita Tapadia, CMO, The Pant Project

16/07/2025 49 min

Listen "The D2C Playbook Behind The Pant Project: Sukita Tapadia, CMO, The Pant Project"

Episode Synopsis

How do you take your website from a slump to boosting conversions by 50%? In this episode, Sukita breaks down the psychology behind turning browsers into buyers, from crushing decision fatigue to creating a 'radius of information' that makes your brand the ONLY option customers see. Learn how smart UI/UX tweaks drove 30-40% more add-to-cart actions, why sub-2.5 second page speeds are make-or-break for D2C brands, and the 'trust transfer' method that locks out competition. This is how you dominate digital marketing.Growisto has helped 200+ brands scale digitally. If you want to be one of them, ⁠click here⁠. Follow us on social⁠Pritesh’s LinkedIn⁠ | ⁠Kiran’s LinkedIn⁠ | ⁠growisto.com ⁠

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