How do you beat giants like Whisper and J&J as a challenger brand? In this episode, Rithish reveals insights from scaling as a challenger brand. He speaks about achieving 92% market share while spending only 2% on advertising for their hero product, and how Peesafe went from 7th place to #1 market leader in 5 yearsLearn his complete playbook for building category-defining brands: smart product portfolio management, omnichannel expansion strategies, customer research methodologies, and category creation through habit formation. This is how challenger brands dominate entire markets.Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here. Follow us on socialPritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com

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