“It’s Just a Logo, Right?” — Why Brand Protection Really MattersIn this episode of The FranChat Podcast, Tim, Natalia, and Kevin dive into the often-overlooked world of brand protection in franchising. From trademarks and domain names to logos, social media handles, and even international expansion, they explore why protecting your brand is far more than just a legal formality — it’s a critical part of your franchise's foundation.Natalia breaks down what you can and can’t protect (spoiler: not everything needs a ™ symbol), and shares real-life examples of franchisors who got it wrong — and the costly consequences that followed. Meanwhile, Tim and Kevin bring practical insight into when brand protection should happen and how it connects to franchising growth stages.Whether you’re just starting out or already scaling your franchise network, this episode will help you understand the risks, myths, and best practices around brand protection — so you don’t build your brand on a house of cards.

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