Episode Synopsis "The ROI of Copy (Answer for the DG marketing group)"

Today, I got an interesting question from the DG marketing group. They were wondering how to test the ROI of copy in direct to consumer e-commerce. This is a short answer on how we do that at the brands I work with.

Listen "The ROI of Copy (Answer for the DG marketing group)"

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• The ROI of Copy (Answer for the DG marketing group)
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