Gary Sarner: Finding the Edge from Retail to Radio to Running His Own Agency

11/11/2025 41 min

Listen "Gary Sarner: Finding the Edge from Retail to Radio to Running His Own Agency"

Episode Synopsis

On this episode of The Daily Edge, Marc Nudelberg, President of On the Ball, sits down with Gary Sarner, a South Florida sales veteran whose career has spanned retail, radio, sports, and entrepreneurship.Gary shares how persistence, curiosity, and care helped him turn rejection into opportunity, from cold-calling his way into radio in 1987 to launching a successful agency during the pandemic. His story is a masterclass in what it really means to sell — to listen, connect, and serve.Here’s what you’ll learn:✔️ How showing up in person landed Gary his first radio job✔️ Why great salespeople sell experiences, not products✔️ The lesson that changed his career — never judge a customer by appearance✔️ What radio, podcasts, and digital media still get right about connection✔️ The question he asks every client to uncover their true investment mindset✔️ Why authenticity and curiosity still outperform every “sales script”The Edge: Gary built a decades-long career not by chasing deals, but by building trust. From selling cassette tapes to managing media for major law firms, his story proves that the best sales strategy is simple — care more than anyone else.Visit ontheball.co to learn more about we help you drive more sales, develop better leaders and elevate performance. 🎙 New episodes drop every Monday — powered by @ontheball.coFOLLOW US:Instagram: @thedailyedgepodLinkedIn: @ontheballWebsite: ontheball.coLISTEN ON AUDIO:Spotify: https://open.spotify.com/show/30CuYNmGxbwjv6o694qlHLApple: https://podcasts.apple.com/us/podcast/the-daily-edge/id1799962626#TheDailyEdge #SalesLeadership #SellWithHeart #RelationshipSelling #TrustOverTransactions #MediaVeteran #CuriosityWins #RadioToDigital #EntrepreneurJourney #CareMore

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