On this episode of The Daily Edge, Marc Nudelberg sits down with Durèe Ross, founder and president of Durèe & Company, to unpack 25+ years of lessons from one of the most trusted voices in public relations.From fax machines and crisis binders to AI-driven news cycles, Durèe has seen every shift in the media landscape — and mastered the art of staying ahead of it. She shares how authenticity, adaptability, and relationships have built her reputation and how sometimes the best PR move is knowing when not to say anything at all.In this episode:✔️ How Durèe built her agency from her bedroom at 24 — before “entrepreneur” was a buzzword✔️ The work ethic that defined her early success and why it still matters today✔️ Why relationships, not algorithms, remain the ultimate currency in business✔️ The evolution of PR from fax machines to AI and influencer culture✔️ How to navigate cancel culture, clickbait, and crisis management with integrity✔️ Why silence can be your most strategic communication toolThe Edge: In a world obsessed with posting and reacting, Durèe reminds us that real leadership is knowing when to pause, think, and speak with purpose.Visit ontheball.co to learn more about we help you drive more sales, develop better leaders and elevate performance. 🎙 New episodes drop every Monday — powered by @ontheball.coFOLLOW US:Instagram: @thedailyedgepodLinkedIn: @ontheballWebsite: ontheball.coLISTEN ON AUDIO:Spotify: https://open.spotify.com/show/30CuYNmGxbwjv6o694qlHLApple: https://podcasts.apple.com/us/podcast/the-daily-edge/id1799962626#TheDailyEdge #Leadership #PRStrategy #CrisisManagement #AuthenticCommunication #BrandReputation #WomenInBusiness #Storytelling #EntrepreneurMindset #LeadershipLessons #PurposeDrivenLeadership

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