Episode 44: What's Changed in Marketing, Why It's Personal Now, and What That Means for You

02/09/2025 20 min

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Episode Synopsis

Marketing used to be about billboards, cold calls, and logos. Now? It’s personal. In this episode, Steve and Marc Nudelberg break down exactly what’s changed, why it matters, and how to do something about it. It all started with a Seth Godin newsletter that hit our inbox and turned into a real conversation about how much marketing has changed, and why so many people still haven’t changed with it.🔥 What we cover:✔️ Seth Godin’s 3 types of modern marketing: Auction. Classified. Permission.✔️ Why cold calls, resumes, and “scripts” often hurt your brand more than help it✔️ How to be one of the choices — not by selling harder, but by showing up smarter✔️ The shift from corporate marketing → personal responsibility✔️ Why today, everyone — from CEOs to SDRs — is a media companyEdge of the Episode:“If I don’t know you, I can’t buy from you. That’s not their fault. That’s yours.”This episode is for:Sellers, leaders, advisors, and high-performers who are ready to take control of their presence, pipeline, and perception.Visit ontheball.co to learn more about how we help you or your team drive more sales, develop better leaders and elevate performance.🎙 New episodes drop every Monday — powered by @ontheball.coFOLLOW US:Instagram: @thedailyedgepodLinkedIn: @ontheballWebsite: ontheball.coLISTEN ON AUDIO:Spotify: https://open.spotify.com/show/30CuYNmGxbwjv6o694qlHLApple: https://podcasts.apple.com/us/podcast/the-daily-edge/id1799962626#MarketingHasChanged #SethGodin #PermissionMarketing #YouAreTheBrand #MediaCompanyMindset #BuildTrustNotNoise #AwarenessIsEverything #TheDailyEdge #OnTheBall #SteveNudelberg #MarcNudelberg #ModernMarketing #BrandAwareness #PersonalBranding #HighPerformance

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