What does it really take to go from broke, desperate, and unknown… to building a premium brand that sells to Procter & Gamble?This is your playbook for founders who want to build real brands — not just businesses. In this episode, Marc Nudelberg sits down with Eric Malka, founder of The Art of Shaving, to unpack the full journey: from arriving in NYC with just $100 and no green card… to launching a luxury brand that scaled fast, attracted press, and exited for millions.This is not your typical "build fast, sell faster" founder story. It’s a masterclass in grit, prudence, and brand thinking — with real talk about luck, failure, timing, and how to build brands, not just businesses.🎯 What We Cover:✔️ Why desperation, not confidence, led him to make bold moves✔️ The exact moment The Art of Shaving blew up — and how they attracted that luck✔️ Why most entrepreneurs fail by trying to fly before they crawl✔️ How PR (then) and social media (now) can fuel brand awareness, but not replace strategy✔️ Why bootstrapping might be the best thing for your startup — even if you have capital✔️ The difference between building revenue streams and brand equity✔️ How Eric now evaluates founders and startups before investing”📌 Edge of the Episode: “Brands are more valuable than companies. Every brand is a company — but not every company is a brand.”For: Founders, operators, and brand builders who want more than a flash-in-the-pan moment — they want to build something that lasts.Visit ontheball.co to learn more about we help you drive more sales, develop better leaders and elevate performance. 🎙 New episodes drop every Monday — powered by @ontheball.coFOLLOW US:Instagram: @thedailyedgepodLinkedIn: @ontheballWebsite: ontheball.coLISTEN ON AUDIO:Spotify: https://open.spotify.com/show/30CuYNmGxbwjv6o694qlHLApple: https://podcasts.apple.com/us/podcast/the-daily-edge/id1799962626#EricMalka #ArtofShaving #FounderPlaybook #BootstrapToExit #BrandBuilding #GritAndPrudence #Entrepreneurship #TheDailyEdge #OnTheBall #MarcNudelberg #BuildRealBrands #FounderFrameworks #CrawlWalkRunFly #StartupLessons #BrandNotBusiness

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