Episode Synopsis "Do Writers Need a Niche?"

One of my interns was finding it hard to get a job in the writing industry. So had a consultation call with him. We discussed about writing, and whether or not writers need to have a niche. Also, he shared some persnal aspects of his life. In any writing field, the standard advice is that you need to develop a niche. The problem is that many writers have a lot of different interests. Some have extensive backgrounds in other industries. Many have hobbies and personal passions. We all have the field of writing as a possible niche because it’s what we spend the most time doing and studying. How important is it to pick a niche? Are you doomed if you don’t choose one? The advice to develop a niche isn’t new. Like any advice in the writing realm, you can break the rules once you understand them. Then, at least, you’re choosing a path rather than simply making a mistake. Why the big hubbub about a niche? In blogging and freelance writing, one of the first things you hear as a new writer is that you need to have a niche. You’re instructed to pick a topic wide enough to give you a lot of content, but small enough that it’s focused. They might even tell you to cluster the topics. For example, if my niche was marketing, I would segment that further. The clusters might include content strategy, blogging, and social media marketing. This strategy offers a way to organize your content to streamline the publishing process and the reader's experience. That sounds like a lot of work, doesn’t it? It may even sound unnecessary, especially if your main goal is the act of writing. Here’s the thing, you can write a blog and treat it as an online journal. You can write anything you like, to be fair. But writing for pleasure isn’t a strategy for professional success. It’s possible that success may follow but the odds are stacked against you. Developing a niche is the writing universe’s answer to a business plan. It’s the strategy that helps you build a reliable income. Businesses work in set industries and they market to targeted customers. If you’re focusing on building an income from your writing, a niche can help you achieve that. Your audience needs to know what to expect. It’s the equivalent of how a consumer builds trust in a product. Your audience relies on a predictable experience from your writing. Think of your niche as an aspect of your writing brand. Source- writingcooperative.com/to-niche-or-not-to-niche-7c8d9e749fae

Listen "Do Writers Need a Niche?"

More episodes of the podcast The Content Marketing Professor

• Writing good content isn't enough
• Conversation with Question Scoop
• 3 Tips To Improve Your Sales Copy
• The Best Content Marketing Tip For The Next 11 Years
• Do Writers Need a Niche?
• Traffic isn't important Relevant Traffic is
• Get Rid off your Emotional Baggage- Throw that Boiling Jar of Water Away
• Who Are We To Call Someone Ugly?
• What Captain America Taught me about Growth Mindset?
• The Content Marketing Professor (Trailer)