According to Forrester, it takes buyers 11.4 pieces of content to make a purchasing decision. When you just focus on a piece of content at a time, getting your audience to go through 11 pieces of content will take a lot of time and resources. That’s why dear organizations, it’s time to create your marvel cinematic universe. Gone are the days when a single content piece would drive the success of your marketing campaign. When you send a visitor to a single blog, podcast, whitepaper, or landing page, all they will do is consume that piece of content and go their way. What do I mean when I say- “Create your marvel cinematic universe”

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