Episode Synopsis "What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3"

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today’s episode continues a six part series focused on our 3:1 in 18 process, and in particular, the seven questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Today we’ll be focused on two questions: What is the Lifetime Value of My Customer? What is My Target Lifetime Value Ratio of my Customer?

Listen "What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3"

More episodes of the podcast The Buyer's Journey

• What is Your Value Proposition or Purple Cow? | Building a Better CAC #6
• How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5
• How is My Digital Marketing Budget Allocated? | Building a Better CAC #4
• What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3
• What is My Customer Acquisition Cost? | Building a Better CAC #2
• What is My Revenue Target? | Building a Better CAC #1
• TBJ 100 - Facebook Video Metrics Mess-Up
• TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed