Episode Synopsis "How is My Digital Marketing Budget Allocated? | Building a Better CAC #4"

Welcome to Building a Better CAC by Commexis: A podcast dedicated to connecting the space between your revenue goals and sales and marketing initiatives. Today we’re continuing our look into the seven questions of the 3:1 in 18 Process. As a refresher, these are questions we ask our would-be clients first before we can truly begin helping them see marketing differently. Last episode we discussed the third and fourth questions focusing on the Lifetime Value of a customer and the Lifetime Value ratio. Today, we’re focused on question five: How is my Digital Marketing budget allocated?

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More episodes of the podcast The Buyer's Journey

• What is Your Value Proposition or Purple Cow? | Building a Better CAC #6
• How is My Investment in Digital Marketing Allocated? | Building a Better CAC #5
• How is My Digital Marketing Budget Allocated? | Building a Better CAC #4
• What is the Lifetime Value and Lifetime Value Ratio of My Customers? | Building a Better CAC #3
• What is My Customer Acquisition Cost? | Building a Better CAC #2
• What is My Revenue Target? | Building a Better CAC #1
• TBJ 100 - Facebook Video Metrics Mess-Up
• TBJ 99 - Voice Search SEO: How To Make Your Content Get Noticed