In this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend. It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover: - How the story of Obvi began and how they scaled so quickly 📈- The importance of having a clear content strategy to scale your brand 🎥- The potential danger of selecting the wrong Influencer for your brand 🙅‍♂️- The biggest needle movers 8 figure brands like Obvi can focus on 💰- What to expect when going into Retail 🏢- Why CRO is crucial for bigger brands 🙌And so much more...To follow the journey Ash and his team are on scaling Obvi and learn from all the insights they share, go to:Twitter: https://x.com/ashvinmelwaniLinkedin: https://www.linkedin.com/in/ashvinmelwaniTo keep learning about CRO tips and stay up to date with the latest trends, go to:Linkedin: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonYoutube: https://www.youtube.com/@ConversionWiseTo follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/

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