What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effectiveness through a brand and business lens. Thami shares insights on data-driven marketing, customer understanding, AI and the discipline required to build trusted, loved brands. Produced in collaboration with our partners, Soweto Media.___________________________Buy us coffee here to help us grow.___________________________The Lead Creative Podcast is available on:AppleSpotifyYouTubeFollow us on:LinkedInFacebookXInstagramSend us mail!Support the show___________________________Follow us for more on:YouTubeLinkedInInstagramSend us mail! Support the showBuy us coffee here to help us grow. Follow us for more on: YouTube LinkedIn Instagram

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