On this episode of Syncronized, Brandon Garcin talks with David DeCamillis, Founder and CEO of MSP Boost Consulting, about modernizing lead generation for managed service providers (MSPs). Many MSPs rely on referrals and word-of-mouth marketing, and David explains how to transition to a more structured approach. He emphasizes the importance of an annual marketing plan with targeted lead-generation campaigns.David discusses the significance of brand identity and attracting the right customer profile. He stresses a blended approach, using various channels like blogs, podcasts, and newsletters. David advises MSPs to focus on their expertise and target specific demographics or industries. He notes consistent effort across multiple channels is key for staying top-of-mind with potential clients.David and Brandon discuss inbound versus outbound lead generation. David champions inbound strategies supplemented by outbound tactics. He highlights nurturing leads through regular, valuable content. This includes sharing security alerts, industry insights, and company news. David emphasizes immediate follow-up on leads and qualifying them to avoid wasted time. He also stresses ongoing communication, even with leads who aren't ready to buy.

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