On this episode of Syncronized, host Brandon Garcin and Bryant Tow, Chief Security Officer at Leapfrog Services, discuss the often overlooked aspects of cybersecurity. Many businesses view cybersecurity as simply having the right tools. Bryant argues this is a flawed approach. True security requires a holistic strategy — the “ring of security” — encompassing people, processes, technology, and governance. He emphasizes that neglecting governance is often the root cause of major security breaches, citing the Equifax breach as a prime example.Bryant highlights the importance of MSPs understanding and communicating this broader perspective to clients, who often mistakenly believe existing IT services cover comprehensive security. This presents an opportunity for MSPs to offer higher-margin security services focused on governance, including training and policies tailored to each organization.Finally, Bryant discusses the need for clear communication about risk, especially with C-suite executives. This requires moving beyond technical jargon and focusing on potential financial impact and material loss. He advocates for a shared understanding of security across the organization, leading to better buy-in and improved outcomes.

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