MSP Prospecting: How to Stop Selling Features & Start Selling Outcomes

26/03/2025 44 min Temporada 1 Episodio 8
MSP Prospecting: How to Stop Selling Features & Start Selling Outcomes

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Episode Synopsis

In this episode of Syncronized, host Brandon Garcin sits down with Charles Bender, CEO of Attentus, to explore the evolving world of IT services. Charles shares how Attentus has built a customer-first approach, ensuring businesses get the right technology without the headaches.They discuss the biggest IT challenges companies face today—from cybersecurity threats to inefficient systems — and how proactive support can make all the difference. Charles explains why businesses need more than just an IT provider; they need a partner who understands their goals and scales with them.Brandon and Charles also dive into the future of managed IT services, automation, and the role of human expertise in a fast-changing landscape. Whether you're leading an IT team or looking for better tech solutions, this conversation offers practical insights into building a smarter, more resilient business.

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