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Episode Synopsis "Bandwagons & brands: Should we be jumping?"
Reactive content has been drilled into every content strategy since before the lights went out at Super Bowl XLVII, but are brands starting to over-do it? Digital expert Shane Bellamy (PepsiCo, Activision, EA, RAF Charitable Trust) sits down with Headstream’s James Perrin and David Craft to chat the do’s and dont’s when it comes to jumping on content bandwagons.
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