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Episode Synopsis "E2: Responding to Shifting Consumer Behaviors"
In the second wave, er, episode of Small Talk, the B2SB Marketing® Podcast, we are joined by David Talach from business tech pioneer, Square Inc, as we explore the consumer shift and its reverberations across every industry. It happened quickly and powerfully: a pandemic that almost immediately changed the way consumers shop for, buy, and experience offerings from Small Businesses. SMBs adapted to keep with new demands. Big Brands have the opportunity to develop and market new products and services to help SMBs. But how?In this episode, we discover what Square did to give SMBs more of what they need: pre-ordering options, curbside pick-up, the resurgence of the QR code—and they did it all with meaning and purpose.
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