Episode Synopsis "E1: What if we never go back to the office?"

The pandemic and subsequent shutdown caused a massive, instant transformation in the way SBOs work - and where they work. WFA (Work From Anywhere) became de rigueur overnight, leaving many SBOs scrabbling to set up shop remotely. Seventy-seven percent of SBOs allow their employees to WFA, and 50% plan to make it permanent. In the first episode of Small Talk, we take a pragmatic look at how WFA has impacted them and how it has shifted their mindsets. Join hosts Dan Gliatta & Miki Velemirovich along with special guests Rhonda Meier & Vaughn Ericson from True Media to help answer the big question: how do we find, engage, and motivate an audience of SBOs that could be literally anywhere?

Listen "E1: What if we never go back to the office?"

More episodes of the podcast Small Talk | The B2SB Marketing® Podcast

• E2: Responding to Shifting Consumer Behaviors
• E1: What if we never go back to the office?