How to comeback from over 80 VC rejections. Atilana Pinon, CEO & Founder of Retorna, went from constant rejection to investors fighting for her, all by telling her story. 🧠 What You'll Learn In This Episode: ▪️ How to shift the power dynamic with VCs ▪️ The research framework that identifies aligned investors before you waste time ▪️ Why being profitable before fundraising is the ultimate negotiating position ▪️ Elite cash management mindsets📖 Chapters00:00 - Intro01:44 - "Saying No to £600K"05:31 - The Breaking Point: 80+ VC Rejections 07:47 - The Moment Everything Changed11:03 - How to Research Investors Like a Pro13:47 - The Preparation That Made All the Difference19:52 - Cash Management: "Take Care of the Pennies"27:08 - Revenue-Based Bonuses That Actually Work31:14 - Growing Double-Digit Monthly (The Secret Sauce)41:01 - From Solo Founder to Co-CEO Partnership45:08 - Building Mutual Respect and Trust52:29 - "Stop Worrying About the Future"59:05 - "I Don't Deserve to Be Successful" - Breaking Limiting Beliefs1:02:07 - Building a Zebra, Not a Unicorn🍿 WATCH NEXT If you liked this conversation, you'll love this one too: My Identity Was Crippling My Company | Will Pearson - Ocean Bottle👉 Subscribe for weekly interviews and deeply practical videos on how to scale with soul 📧 Get exclusive insights, timeless frameworks & founder tools in my newsletter🔗 Connect with Atilana: Atilana's LinkedIn - https://www.linkedin.com/in/atilanapinon/?locale=en_US Website - https://retorna.app, or other relevant links] Affiliate Link: For a £35 Discount on a Digital Detox Cabin - Unplugged https://unplugged.rest Use Code - UPMSCALEWITHSOUL

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