Deirdre Tshien shares her extraordinary journey from hospitality to SaaS and coaching, revealing the wins, setbacks, and pivots that shaped her career. With experience scaling and exiting seven businesses, Deirdre talks about building CAPShow—an AI-driven content marketing platform for podcasters and coaches—born from her own content burnout. Learn how she achieved a 5x business sale, why market timing matters, and how to design a scalable, sustainable business that works for your life—not the other way around.Key Takeaways:Don’t get trapped by your product—obsess over messaging and market fit instead.Marketing is more important than a perfect product. Visibility is key to sales.Exit ≠ failure. A well-prepared exit can lead to a higher multiple (her business sold for 5x EBITDA).Build systems that support scale: franchise-ready models attract better buyers.Coaches need to create scalable marketing assets without losing their minds—CAPShow does just that.Timestamps:00:00 Introduction and Host Greetings00:12 Star Wars Skeleton Crew Discussion01:31 Entrepreneurial Journey and Challenges04:07 Interview with Deidre Chen06:05 Deidre's Business Ventures and Lessons12:34 Navigating Business Exits and Setbacks19:52 Transition to New Ventures and AI Exploration24:38 Identifying Market Pain Points28:12 Transitioning to AI in Podcasting28:43 Overcoming Initial Challenges29:55 Pivoting to Digital Marketing31:55 Launching CAP Show38:27 Navigating Market Changes43:27 Focusing on Sustainability49:53 Final Insights and OffersTry CAPSHO.com FREE for 7 daysUse code ABUNDANCE to lock in 50% off foreverLearn more at ScalePointPodcast.com

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