In this episode of The Scale Point Podcast, Heather sits down with Hunter Myers of Verdure Design Co. to discuss one of the biggest questions coaches face when scaling: Should you evolve from a personal brand to a business brand?Listeners will walk away with:How to know when it’s time to transition from personal to business branding.Why surprising your audience with a polished rebrand is a recipe for confusion.The role of values, vision, and long-term goals in shaping your brand identity.Actionable steps for finding clarity before investing in a strategist or designer.Timestamps:00:00 Introduction to the Scale Point Podcast00:57 Meet Hunter Myers: Branding Expert01:38 Personal vs. Business Branding03:32 Common Mistakes in Branding Transitions05:35 Building Trust Through Transparency09:07 Deciding When to Rebrand13:15 Exercises for Vision Clarity17:12 Transitioning Personal Elements to a Business Brand21:21 Navigating Client Transitions21:52 The Role of a Brand Strategist23:07 Shifting Values in Business Growth23:59 Scaling with a Team25:51 The Emotional Journey of Rebranding27:35 Building Confidence Through Branding31:27 Steps to Start Your Branding Journey36:22 Choosing the Right Brand Strategist37:53 Planning and Timeline for Rebranding41:01 Final Thoughts and EncouragementWhether you’re staying rooted in your personal brand or preparing to scale into something bigger, this episode will help you make branding decisions with confidence.If you’re a coach ready to grow your business without losing the heart of your brand, this conversation is a must-listen. Subscribe to The Scale Point Podcast and start shaping the brand that will carry your business into its next chapter.Visit Hunter Myer’s online:Website: https://verduredesignco.com/LinkedIn: https://www.linkedin.com/in/hunter-myers-lead-creative-and-designer-8b1587141/Youtube: https://www.youtube.com/@brandingbiteswithhunter611/featured

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