In this episode of the Scale Point Podcast, branding strategist Barbara Carneiro helps coaches, founders, and creatives navigate the often tricky shift from a personal brand to a business brand.If you're feeling stuck doing everything yourself—or if your business feels like it can’t move without you—this conversation will give you the tools, frameworks, and clarity to step into something scalable.Key TakeawaysWhy being the face of your brand can limit your business’s scalabilityThe difference between building a brand and building a movementHow to hire and train a team that becomes your “mini yous”What to consider when evolving your messaging and visualsHow to shift your identity as a founder without losing your authenticityWhy now might be the perfect time to make the leapTimestamps00:00 Introduction to Scaling Your Business01:22 Meet Barbara Carneiro: Founder of Word Revolution02:35 Starting the Journey from Personal Brand to Business Brand04:48 Building a Strong Team and Company Culture07:22 Creating a Visibility Plan12:23 Defining Core Values and Manifesto16:26 Transitioning from Personal to Business Brand20:13 Realizing Business Independence22:22 Overcoming Doubts and Embracing Growth23:08 The Power of Delegation and Teamwork26:33 Defining Your Business Identity27:31 The Importance of Discovery in Branding36:02 Scaling with Purpose and Impact40:24 Finding the Right Coach and Mentorship44:09 Conclusion: Scaling on Your Own TermsTune in now and learn how to build a business that represents your vision—whether you’re in the room or not.Visit Barbara Carneiro online:Website: https://www.barbaracarneiro.com/LinkedIn: https://www.linkedin.com/in/bcarneiro/#PersonalBrandToBusinessBrand #BarbaraCarneiro #ScalePointPodcast #BrandStrategyForCoaches #ScalableBranding #MovementMarketing #LeadershipBrand #MiniYous #CoachingBusinessGrowth #EntrepreneurBranding #CoachToCEO #VisionDrivenBrand #VisualBranding

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