Ever watched a company announce a big new market launch at their sales kickoff… only to see everything fall apart six months later?Yeah, we’ve all been there.In this episode, we talk about what not to do when you’re trying to enter a new market — and what actually works instead.Hint: it’s not about spiffs, incentives, or hype. It’s about experimentation.We dig into:Why early announcements can totally derail your teamHow to find your internal innovators; the ones who love to test and buildWhat it looks like to apply the scientific method to salesHow to know when it’s time to double down… or move onThis one’s for founders, sales leaders, and anyone thinking about expanding into new territory without losing focus on what’s already working.It’s not about chasing shiny objects — it’s about building smarter systems.Thank you you Virtual Causeway for sponsoring this episode! Learn more about them at www.virtualcauseway.com.Follow the show for more episodes on modern marketing, storytelling, and growth.

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