What do you do when you’ve only got 8 customers—but they include AT&T, Dell, General Mills, and Best Buy?In this episode, Dustin Joost shares the bold move his team made early on: hosting a customer conference with just 8 clients. But this wasn’t just an event—it became the foundation of their community-led growth strategy and helped shape an entire category.We dive into:How to turn early customers into strategic alliesWhy building a community is like managing a sales territoryThe surprising ROI of creating real dialogue with your usersIf you're a founder, marketer, or builder looking to grow through connection—not just conversion—this episode is a must-listen.Hit follow for more real-world stories on go-to-market, community, and category creation.Thank you to Virtual Causeway for sponsoring this episode! To learn more about Virtual Causeway, visit www.virtualcauseway.com and mention the show for a special rate!

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