If you’ve ever said, “I’ll eat better when life calms down,” this one’s for you.We’re all busy — work, family, deadlines — and food ends up being the first thing that slips. But here’s the thing: it’s not about willpower. It’s about overload. When you’ve got 200 decisions to make before lunch, your brain’s just doing its best with the shortcuts it knows.In this episode, I unpack what’s really behind “busy eating” — from cognitive load and decision fatigue to diet culture’s perfectionist KPIs — and how to make nutrition fit your life, not fight against it. We’ll talk anchors, environment, and the sneaky ways “healthy” marketing keeps us stuck.It’s science meets real life, with stories from clients who’ve simplified their nutrition and finally found calm — even when life’s chaotic.✨ Want to go deeper? Check out The Shift Method, my four-month psychology-led programme designed to help you turn awareness into action and make progress that lasts.✨ Apply to work with me here.⭐ Please rate and share if this episode hits home — it helps more people rethink nutrition with me.Let’s connect:📸 @helenazofianutrition🌍 helenazofianutrition.co.uk📩 [email protected]: nutrition, psychology, busyness, eating habits, diet culture, cognitive load, health choices, personalisation, awareness, food decisions

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