In this podcast episode, Jamie Knight interviews Roland Osage, a Bay Area Realtor and TikTok influencer, discussing his journey into real estate, the impact of social media on his business, and strategies for creating engaging video content. Roland shares insights on the Bay Area real estate market, the importance of unique home tours, and how he effectively schedules appointments for filming. He emphasizes the significance of consistency in content creation and the balance between social media outreach and traditional referrals. The conversation concludes with advice for struggling agents looking to reignite their passion and success in the industry.Connect with Roland on Instagram: https://www.instagram.com/roland_osageConnect with Roland on TikTok: https://www.instagram.com/roland_osageConnect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNTakeawaysRoland bought his first home at 19, which sparked his interest in real estate.He started in real estate by shadowing a loan modifier who flipped houses.TikTok became a key platform for Roland to showcase unique home tours.Mid-form content on TikTok allows for more in-depth home tours.Authenticity in video content is more engaging than polished productions.Selecting interesting homes is crucial for attracting viewers.Efficient scheduling of home tours maximizes content creation.Consistency in posting is vital for maintaining audience engagement.Understanding audience demographics helps tailor content effectively.Balancing social media efforts with traditional referrals is essential for success.Chapters00:00 Introduction to Real Estate Journey01:00 From Barber to Realtor: Roland's Backstory03:07 Understanding the Bay Area Real Estate Market04:51 Leveraging TikTok for Real Estate Marketing08:42 Creating Engaging Mid-Form Content10:59 The Art of Voiceovers in Home Tours13:58 Selecting Homes for Video Content16:43 Efficient Appointment Scheduling for Filming19:04 Setting Goals for Video Production19:10 Consistency in Content Creation21:05 Adapting Video Styles Across Platforms22:53 Emerging Features and Trends in Social Media23:45 Understanding Audience Demographics24:44 Lead Generation Strategies on Social Media25:56 Streamlining Client Outreach and Engagement27:19 Analyzing Lead Flow and Business Sources28:30 The Importance of Referrals in Real Estate30:51 Advice for Struggling Agents32:50 The Power of Passion and ConsistencyKeywordsreal estate, TikTok, video marketing, Bay Area, home tours, social media, lead generation, realtor tips, audience engagement, real estate referrals, vertical home tours, TikTok Home Tours, REAL broker Louisiana, REAL Broker California

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