In this episode, Jamie Knight interviews Malcolm Lawson, a Realtor and YouTuber, who shares his journey from the military to real estate. They discuss the power of YouTube in generating leads, the importance of consistency and improvement in content creation, and the differences between YouTube and Instagram for building client relationships. Malcolm also highlights the emerging opportunities in cloud brokerages and the potential for passive income through revenue share. The conversation emphasizes the need for real estate agents to adapt to changing market conditions and explore additional income streams.Connect with Malcolm on Instagram: https://www.instagram.com/next.gen.agentConnect with Malcom on YouTube: https://www.youtube.com/@next-genagents7731Connect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNTakeawaysMalcolm started his first YouTube channel while in the Air Force.He transitioned to real estate to have a flexible schedule for his son.YouTube can be leveraged to generate leads for real estate.Researching successful channels is crucial for new YouTubers.Consistency is important, but improvement is key.YouTube builds deeper connections with clients than other platforms.Instagram is less effective for discoverability compared to YouTube.Cloud brokerages offer new revenue opportunities for agents.Passive income through revenue share can provide financial freedom.Finding unique opportunities in the market is essential for success.Chapters00:00 Introduction to the Podcast and Guests01:17 Malcolm Lawson's Journey into Real Estate and YouTube04:28 Leveraging YouTube for Real Estate Leads08:07 The Importance of Consistency and Improvement on YouTube10:39 Building Super Clients through YouTube14:12 Instagram vs. YouTube: The Best Platforms for Real Estate19:10 Exploring Additional Revenue Streams in Real Estate20:58 Transitioning to Cloud Brokerages and Revenue Share25:29 The Importance of Ownership and Community in Real Estate32:07 Finding Unique Opportunities in the MarketKeywordsreal estate, YouTube, social media, passive income, cloud brokerage, agent attraction, marketing strategies, digital marketing, realtor success, revenue share, REAL Broker Louisiana, REAL Broker Maryland

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