In this episode Jamie Knight is interviewed by Lauren House, Jamie talks about Storytelling in the Real Estate Business.The interview is from the Hidden Equity Podcast (full video episode on link below), Jamie Knight, is a seasoned real estate agent, discusses the importance of storytelling in the real estate industry. He shares his personal journey in real estate, emphasizing how storytelling can build trust and foster connections with clients. Jamie outlines the core elements of a great story and provides insights on how to avoid ego-driven narratives. He highlights the significance of listening to clients' stories and being vulnerable in storytelling. The conversation also touches on crafting relatable and shareable stories, as well as the importance of confidence in sharing one's narrative.Connect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow Us On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNFULL Video Episode Of Hidden Equity Podcast: https://youtu.be/KDRyETAUE7U?si=mu3YXxd0FMnPdY5xTakeawaysStorytelling is essential in real estate to build trust.The five core elements of a great story are situation, desire, obstacles, shifts, and endings.Avoid ego-driven storytelling; focus on the client's story.Listening to clients' stories is crucial for understanding their needs.Vulnerability in storytelling makes agents relatable.Craft stories that are relatable and shareable to engage clients.Everyone has a story worth sharing; find inspiration in others' stories.Confidence in storytelling enhances connection with clients.Real estate agents should be excitedly curious about their clients' situations.Building a community among agents can alleviate feelings of loneliness.Sound Bites"It's not our story to tell, right?""Telling stories builds trust.""Everybody has a story."Chapters00:00 Introduction to Jamie Knight and Storytelling in Real Estate02:15 Jamie Knight's Journey in Real Estate06:05 Core Elements of a Great Story10:43 Building Trust Through Storytelling14:25 Ego vs. Authenticity in Storytelling19:12 The Importance of Listening to Clients' Stories23:19 Vulnerability in Storytelling24:15 Building Trust Through Vulnerability30:47 The Power of Storytelling in Real Estate35:50 Finding Your Story and Sharing It41:58 The Importance of Community in Real Estate

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