In this episode, Jamie Knight interviews Shawna Martinez, top Dallas Realtor who recently went on a 100 Listing Appointment Challenge, where she went on 101 Listing Appointments in less than 3 months! Shawna shares her unique journey into real estate, the challenges she faced, and the strategies that led to her success. Shawna discusses the importance of taking risks, the value of open houses, and the lessons learned from her 100 listing appointments challenge. She emphasizes the need for productivity over busyness, the significance of effective lead sources, and the power of long-term client engagement. Shawna also offers encouragement to agents who may be struggling, reminding them to focus on what brings them joy in their work.Connect with Shawna: https://www.instagram.com/shawnamartinez_realtor/?hl=enConnect with Jamie: www.Calendly.com/JamieKnightFollow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTSFollow Us On YouTube: www.YouTube.com/@REALSOUTHAGENTSHow REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDNTakeawaysShawna's journey into real estate was non-traditional, starting from a corporate background.She emphasizes the importance of hiring a business coach to accelerate growth.The 100 listing appointments challenge transformed her business and mindset.Productivity is more important than being busy; focus on money-making activities.Open houses can be a powerful lead source if marketed correctly.Engaging with the community through open houses builds relationships and trust.Long-term client engagement is crucial for sustained success in real estate.Consistency in efforts leads to success; the compound effect is real.Agents should focus on what brings them joy to attract the right clients.Education and knowledge in the real estate market are essential for success.Chapters00:00 Introduction to Shawna Martinez01:20 Shawna's Non-Traditional Journey into Real Estate03:08 Taking the Leap: Going Full-Time in Real Estate06:12 The 100 Listing Appointments Challenge07:18 Lessons Learned from the Challenge10:04 Productivity vs. Busyness in Real Estate11:03 The Importance of Consistency14:14 Open Houses: The Ultimate Lead Source16:03 Maximizing Open House Success17:46 The Power of Open Houses20:46 Effective Pre-Open House Marketing Strategies24:30 Maximizing Open House Efficiency27:20 Long-Term Client Engagement Strategies32:45 Overcoming Discouragement in Real Estate

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