In this compelling episode of Pulse by Intuji, Julian Wallis speaks with Pavel Samsonov, Design Architect at Amazon Web Services. Pavel shares his wealth of experience in UX design, product development, and driving organisational change. Together, they explore the importance of aligning product development with genuine customer needs, using design methods to improve organisational practices, and the critical role of continuous learning in product development.Whether you're a UX designer, product manager, or a business leader looking to innovate and deliver true value, this episode offers practical insights on creating impactful products, fostering organisational change, and navigating the complexities of modern product development.Topics Covered:00:00:00 - IntroductionJulian introduces Pavel Samsonov and welcomes him to the podcast.00:00:33 - Pavel's Career and Background Pavel shares his journey from graphic design to becoming a Design Architect at AWS.00:05:54 - Common Mistakes in Product Development Discussion on building features that don't solve genuine customer problems.00:12:15 - The Importance of User ResearchPavel emphasises the value of field research and observing users.00:20:22 - Aligning Stakeholders and Customer Needs Exploration of the tension between internal stakeholders and customer value.00:27:28 - Measuring Impact and Driving Change Pavel discusses how to measure the impact of product changes and drive organisational change.00:36:36 - The Role of Design in Business Strategy Discussion on how designers can contribute to business strategy and decision-making.00:44:47 - Creating a Culture of Continuous Learning Pavel shares insights on building feedback loops and fostering a learning culture.00:52:55 - Collaboration Between Designers and Developers Exploration of how to maintain strong relationships between design and development teams.01:00:03 - The Future of UX and Product Development Pavel offers his perspective on emerging trends and the future of the field.01:05:00 - Advice for Aspiring UX Designers Pavel shares career advice for those starting in UX design and product development.01:09:47 - Closing ThoughtsFinal reflections on driving innovation and delivering value in organisations.Key Takeaways from this Episode:The importance of aligning product development with genuine customer problems rather than building features for their own sake.How to use design methods to improve organisational practices and drive meaningful change.The value of field research and observing users in their natural environment to gain deeper insights.The significance of measuring real impact and learning from past projects rather than just focusing on shipping new features.#PulseByIntuji #UXDesign #ProductDevelopment #DesignThinking #UserResearch #OrganisationalChange #AWSDesign #InnovationStrategy #CustomerCentric #DesignLeadership #ProductManagement #ContinuousLearning #DesignStrategyLearn More About Intuji:Visit our Learning Centre at (https://intuji.com/learning-centre/) for more resources on digital transformation, AI, and business innovation.Connect with Us:Pulse LinkedIn: (https://www.linkedin.com/company/pulse-by-intuji/)Intuji LinkedIn: (https://www.linkedin.com/company/intuji/)Intuji Website: (https://intuji.com/)Don’t forget to like, subscribe, and share this episode if you found it insightful!

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