ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Writing an Engaging Conference Agenda"
Episode Synopsis
Writing an Engaging Conference Agenda Music: Don't Be a Fool by Daddy Stingray
Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts.
A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry
• Benefit drivin’ – remember WIFFM, and spell out the benefits
• Be specific – allow people to create a concrete image in their head of what’s being discussed
• Pithy titles, dense descriptions
• Use value words
• Tune in to hear why the agenda is the McGuffin of the conference process!
Your conference agenda is your ambassador into your target market, and the keystone of all marketing efforts.
A good conference program is about true actionable information exchange – keeping up to date with what is actually happening in the industry
• Benefit drivin’ – remember WIFFM, and spell out the benefits
• Be specific – allow people to create a concrete image in their head of what’s being discussed
• Pithy titles, dense descriptions
• Use value words
• Tune in to hear why the agenda is the McGuffin of the conference process!
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