Episode Synopsis "The Fit Call"

Sponsoring companies get approached a lot. The fit call shows them that this event is not a commodity, but a unique brand. 1. Sell the program as a whole, not the speaking slot. 2. Establish expertise and editorial integrity. 3. Screen sponsors for relevance. 4. Maintain control of your program. 5. Sell the conference – you know the USP better than your sponsorship guy does.

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More episodes of the podcast Producing Success: The Conference Producer's Podcast

• Why Business Owners Should Produce a Conference
• The Fit Call
• Connecting People Onsite
• Monday Motivation for Conference Producers
• Writing an Engaging Conference Agenda
• Finding Speakers