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Listen "Benefits That Sell are Connected to Desperate Problems"
Episode Synopsis
My post yesterday riffed on one by Daniel Levis about how to probe deep and find product benefits connected to your customer's identity.
Today, Terry Dean posted an article about selling solutions to desperate problems:
The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their...[]
Today, Terry Dean posted an article about selling solutions to desperate problems:
The mistake my clients made was in never interviewing and asking questions of the buyer to find out what their...[]
More episodes of the podcast Podcast – White Hat Crew
Interview: Ryan Healy on Copywriting
01/02/2011
Announcing the White Hat Crew Inner Circle
12/01/2011
My Kindle 3 (Wi-Fi) Experience
10/01/2011
How to Find Benefits That Sell Products
03/01/2011
Dance of the Product Launch Fairies
01/01/2011
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