ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Find Benefits That Sell Products"
Episode Synopsis
Copywriters will tell you that to sell a product, you need to talk about its benefits rather than features. Nobody cares about a feature unless it's tied to a benefit. In fact, some products are so bloated with features that they just get in the way of benefits.
Copywriters will also tell you that you...[]
Copywriters will also tell you that you...[]
More episodes of the podcast Podcast – White Hat Crew
Interview: Ryan Healy on Copywriting
01/02/2011
Announcing the White Hat Crew Inner Circle
12/01/2011
My Kindle 3 (Wi-Fi) Experience
10/01/2011
Dance of the Product Launch Fairies
01/01/2011
In God we trust