Why You Need to Know "Irrelevant" Things About Your Target Market

06/01/2011 3 min

Listen "Why You Need to Know "Irrelevant" Things About Your Target Market"

Episode Synopsis

To write persuasive sales copy, you need to know your target market. Obviously, you need to know how your product can help them. And it clearly helps to understand their deeper reasons for wanting the solutions your product offers.

But to maximize sales, you also need to know things about them that have nothing to...[]