Merchant migrations can be a significant barrier for SaaS companies changing payment providers -- especially if there's concern about merchant pushback or churn.Wouldn’t it be great if we could get advice from someone who has led dozens of successful migrations impacting many thousands of merchants?This person is Becky Kopplin (VP of Payments at Rainforest). In this episode of the Payments Strategy Show, she sits down with host Joshua Silver to share her battle-tested merchant migration playbook. They covered:How Ministry Brands evaluated acquisition targets based on payments, and what drove up (or tanked) valuationThe hidden cultural gap between “integrated” and “embedded” payments that stalls adoptionHow to reduce migration risk and improve outcomes with merchant segmentation and a test-measure-learn approachWhy lowering your processing rate won’t win over merchants… but better product value willReal-world strategies for reducing support volume, increasing attach rate, and making payments a strategic differentiator The Payments Strategy Show is brought to you by Vertex and Rainforest. Vertex: The Vertical Software Conference This invite-only event and community offers networking, learning, and unique insights on go-to-market, monetization, product expansion, fundraising, and M&A. Learn more: https://www.vertexconference.com/ Get updates on LinkedIn: https://www.linkedin.com/company/vertex-vertical-software-conference Rainforest is the embedded payments purpose-built for vertical SaaS. Grow revenue with the only payfac-as-a-service provider optimized to help you drive more payments volume at higher margins, without risk or compliance headaches. Learn more: https://rainforestpay.com Connect with us on LinkedIn: https://linkedin.com/company/rainforestpay

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